Social media is a huge element of blogging. Regardless of the content of your blog, you need to put yourself out there to get your content noticed. Which platforms you use is entirely up to you, and maybe dependent on the content of your blog. Sounds easy, right?
In some respects, yes. With a few simple settings, new posts I publish are automatically shared to Facebook, Twitter and LinkedIn. All I have to do is write a brief description/summary I want to accompany the link and away it goes. I don’t even have to think about it.
It’s not all automatic though. There is a degree of effort you have to put in to maintain a presence online. Ultimately, readers are connecting with the person behind a blog, not just the content itself. A feed of links to own content can be a bit boring. Here is where I will admit that I fall down. I am not that good when it comes to proactively using social media. My feeds are pretty much as I have described above – links to my own blog.
I try to interact as and when I can, but I can honestly say I don’t really have the compulsion to use social media that much. On a personal level, I use Facebook to keep up to date with what is going on with friends and family, news and such and that is it. I am one of those ghost friends that hardly ever post. My blog has given me some purpose to post more in recent months, but it isn’t natural to me.
Even my ‘blog’ accounts aren’t all that up to scratch. I’m not at all consistent with my use of Instagram. Remembering to take pictures and create a visual medium for my blog is a conscious effort, but it’s one I am not conscious of all the time and so I lapse. I just don’t take that many photos. I change my Facebook profile picture maybe once every six months in a good year, and only when there is a change to the way I look really. Call me lazy, but I just can’t be bothered and I doubt anyone is really all that bothered about it – myself included.
Do you have any tips for me to get better with my use of social media? Which platforms do you find easiest to use and why? I’ll take all comments on board at this point!